Getting a customer is great, but retaining them is even better! As a business, focusing on the long-term is key to ensuring the survival or even flourishing of your business. And how do you do that? We target the people keeping your business afloat, your customers! That’s why your POS system is here for you, an all-in-one integrated system to not only serve your business needs but give your customers the treatment they deserve. Utilize your POS to its maximum potential and improve your customer appreciation through these three methods below!
More about the POS System
For businesses owners out there who are not too familiar with POS, do not fret! We are here to guide you through this today. A point-of-sale (POS) system allows businesses to accept and process credit and card payments, but with extra functionalities. It has more advanced features to optimize your business’ efficiency and profitability, such as inventory management or tracking your customers’ sales and refunds. This can maintain your inventory at the right levels and see what your customers like. With the right POS system, you can do what it takes for your business to stand out, by communicating and interacting with your customers.
In some POS systems, birthdays or annual membership anniversaries can be stored. With this information, you can entice your customers to further support your business. For birthdays or anniversaries, membership perks can be given in the form of discounts, to encourage your customers to make purchases or gifts. Excess inventory can be tracked by your POS system and used as gifts, which kills two birds with one stone. There could also be a tiered membership system where there is a target expenditure amount set for your customers to retain that level of membership and enjoy its higher perks.
You always have that group of customers who patronize your store once in a while, but they are not purchasing at the rate you would quite like them to. But who doesn’t love discounts? Similar to the loyalty/rewards program, you can draw them in with discounts if they have not visited your shop over a certain period. Before giving them the discounts, you could get them to complete a survey to further dig into their likes and dislikes and how you can better appeal to them. This would also provide a clearer direction for your business strategy, as you can hear straight from the people! Emails could be collected for customers to redeem certain rewards at the point of purchase, and such “Remember us?” emails could be dropped occasionally to remind them to shop at your store.
For loyal customers, such as those with memberships, previous products they have bought could be stored in their POS system. When they are shopping, you could recommend related or frequently purchased products to drive sales. You could also reach out to them to inform them of possible new products they can appreciate!
Get the Best Customer Appreciation Solutions with Millennium Payment Systems