Growing Your Small Business in 2017

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Growing Your Small Business in 2017

As a small business owner, one of your main priorities is to grow your business. With only eight more months left in the year, time is running out to make 2017 a year where you see your business grow to the next level. According to Small Business Trends, a company that specializes in news, advice and resources for small businesses, there are several growth strategies that small business owners can use to grow their business in 2017.

  • Growing your mobile presence: Mobile use and searches have outpaced desktop searches. Therefore, it is no surprise that if you’re not spending resources on developing your mobile presence with a mobile-optimized website or a mobile app you may be losing out on a considerable market share of your industry. As part of growing your mobile presence, you need to utilize online credit card processing to streamline the customer payment process.
  • Email Marketing: Research has shown that email marketing is an extremely effective tool in increasing revenue. Sending former customers deals and promotions reminds them that you exist and sell products or provides services that they want or need at a discount.
  • Social Media Engagements: Ensuring that you are not only adding content to your social media accounts and responding to comments it also includes taking that social media-based data you receive and using it to develop and implement growth-based strategies.

In addition to these tips, small business owners no longer have to rely on brick and mortar stores or to purchase expensive point of sale terminals. By using mobile payment processing mobile swipers, business owners can accept credit card payments in their physical store or on the road without expensive credit card terminals. There are several different strategies that can help you grow your business. As credit card use continues to grow while cash is in decline making sure your business is following the same trend by accepting credit card transactions with new technology like mobile swipers or switching to a merchant account with lower processing fees will help your business and profits grow while staying competitive.

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